7 Marketing Metrics to Lean On for Business Growth

Are you looking for the right key performance indicators (KPIs) in digital marketing to help your business grow? With so many metrics, it can be overwhelming to know which ones to track and focus on.

In this article, we’ll discuss seven key marketing metrics you can use to monitor your progress and measure success in business growth.

Tracking these essential metrics will give you a better idea of how well your marketing strategies are working and where to focus your efforts. Keep reading to learn more!

What Are Marketing Metrics

Marketing metrics are KPIs that help measure the success of a business’s marketing efforts. It’s any measure used to track the performance of a marketing initiative.

These metrics can vary widely depending on the marketing strategy being implemented. However, they all share one thing in common: they provide valuable insight into a marketing campaign’s success.

As digital marketing has grown, so have the number of metrics available to help track the effectiveness of campaigns and understand customer behavior.

Overall, marketing metrics can help businesses understand which strategies are working and which aren’t. By carefully tracking and analyzing these metrics, businesses can gain valuable insights that help them improve their marketing efforts. With this data, businesses can make informed decisions on allocating resources and optimizing their campaigns.

Sales

Sales are one of the most important marketing metrics for business growth. After all, increased sales equate increased profits. Keeping an eye on your sales data and KPIs in digital marketing can help you understand what’s working and what isn’t so that you can adjust your strategy accordingly.

When tracking sales data, it’s essential to monitor connected TV (CTV) statistics. Understanding how your CTV campaigns perform is key to understanding which marketing strategies work best at driving sales and generating demand.

It’s also important to measure the success of your campaigns across different channels. By analyzing each channel’s data, you can better understand what works and doesn’t and adjust your strategies accordingly.

Revenue

Revenue is one of the most important metrics to consider when evaluating your marketing efforts. It shows how well your marketing activities have translated into sales and indicates whether they effectively drive business growth.

By looking at this metric, you can get an idea of the customer acquisition and retention rate and the effectiveness of your pricing and promotion strategies. In addition, analyzing the trends in revenue will help you understand how to adjust your marketing strategies for optimal success.

Market share

Market share is one of the most important marketing metrics for business growth. It’s a KPI in digital marketing that measures how much of a given market is held by your company compared to its competitors. Market share is often measured by assessing the dollar sales volume or unit sales volume of your company’s products or services compared to its competitors.

For example, if your company had a total of $500,000 in sales last year, and your competitors had $1 million in sales, your market share would be 33%. Knowing this information can be invaluable in helping you understand how much of the total market you have and how to allocate resources best to increase it.

By having a clear view of your market share, you’ll understand better where you stand in the industry and what steps need to be taken to increase it. This can ultimately lead to greater business growth in the long run.

Customer Churn

One important metric to keep an eye on is the customer churn rate, which measures how many customers leave or discontinue using your services within a given period.

A high customer churn rate means you are losing customers quickly, so it’s important to take steps to retain existing customers.

Reducing customer churn can include improving customer service, providing discounts, or offering loyalty rewards.

Net Promoter Score

A net promoter score (NPS) measures customer loyalty by asking customers how likely they are to recommend a company’s product or service to others. A score of 0-6 is considered detractors, 7-8 is considered passives, and 9-10 is considered promoters.

If a business has more than 50% promoters, it is in great shape! But companies must be proactive about fixing their products and services if their NPS score falls below this benchmark.

To do so, there must be an understanding of what aspects of a business fall short from the customer’s perspective.

This could be simple as communicating with your audience effectively on social media channels like Twitter, Facebook, and Instagram. However, sometimes, it may require reworking your website content strategy.

Also Read: ElectrifAi Explains the Value of Personalizing the Customer Experience With AI

Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is a KPI in digital marketing that helps marketers understand and measure the long-term value of their customer base. It’s important to track CLV because it can give you a better idea of how much you should invest in customer acquisition and retention.

When tracking CLV, you should also pay attention to related KPIs in digital marketing, such as customer acquisition cost (CAC), retention rate, and average order value.

Additionally, you should consider CTV metrics, such as total viewership numbers and average watch time. This will give you a complete view of their customer base and enable you to make more informed decisions about their marketing strategy.

Brand awareness

Brand awareness is an umbrella term that describes the level of recognition and understanding of your brand in the market. As a result, the consumer can remember and recognize your brand, products, and services. Measuring brand awareness can be tricky, but it is essential for long-term growth.

Several KPIs can be used to measure brand awareness. The most common include metrics such as branded search volume, website visits, page views, and conversions.

These KPIs will provide data to assess how well your brand resonates with your target audience and how successful your campaigns are. You can make more informed decisions on increasing brand visibility and reach with these insights.

In addition to measuring brand awareness through KPIs, you can also employ surveys or focus groups on gaining insights into how customers perceive your brand. These techniques are invaluable for discovering what people think of your brand, what attributes they associate with it, and whether or not they have positive feelings toward it.