Kick Start Your Career in Digital Marketing with These Top Digital Marketing Courses

Introduction

Whether you want to learn about digital marketing or content marketing there are courses available to help you get started. But, with thousands of digital marketing courses and content marketing courses available, how do you choose the right one for your career?

If you Google ‘Online Digital Marketing Course,’  and “Content Marketing Courses” you’ll find a plethora of courses, but they do not provide a comprehensive picture of all digital marketing channels.

This article/ guide will help you to find out comprehensive digital marketing courses that cover a wide range of digital marketing concepts rather than just one. The below courses are completely free and offer certificates without additional payments.

What is Digital Marketing?

Digital marketing is a form of marketing that uses electronic devices such as computers, smartphones, and tablets to promote products or services. Digital marketing can include the use of websites, email, social media, and other electronic communications to reach a target market.

Benefits of Digital Marketing Courses

The below mentioned top digital marketing online courses can provide students with the skills and knowledge necessary to plan, execute, and measure digital marketing campaigns. Additionally, digital marketing courses can help students develop a better understanding of digital channels and how they can be used to reach consumers.

Digital marketing is the fastest growing industry in the world. It is a great way to make money, learn new skills and meet new people.

It also offers many benefits such as:

– Learning how to create digital marketing campaigns

– Understanding how digital marketing affects consumers

– Understanding how to use social media for marketing purposes

– Learning how to measure and track the success of your campaigns.

Free Online digital marketing courses from reputed academies like Great Learning, Hubspot, and SEMRush equip students with the necessary skills and knowledge to succeed in the industry.

There are many benefits of doing a digital marketing course. The course provides you with an all-around understanding of how to build an online presence, create content and use data to make informed decisions.

Top 5 digital marketing courses

These are the top 5 digital marketing courses to learn in 2022

• Introduction to Digital Marketing- Great Learning Academy
• Free Inbound Marketing Certification-Hubspot Academy
• AI in digital Marketing- Great Learning Academy
• Digital Marketing Strategy- Forbes
• Facebook Blueprint-Meta ( Facebook)

These free digital marketing courses are easy to execute, download your certificate and add to your LinkedIn bio.

Quick Review of Top 5 Digital Marketing Courses

1. Introduction to Digital Marketing- Great Learning

Why digital marketing courses in great learning can be helpful?

A digital marketing course in a great learning academy has many benefits. It will equip the students with the knowledge and skills needed to become successful digital marketers.

Students will learn about the latest trends in digital marketing, how to create an effective social media strategy, and how to develop a successful content marketing campaign.

Students will also learn about search engine optimization (SEO) and how it can help their website rank higher on Google’s search engine.

This online digital marketing course helps you to understand the core concept of digital marketing like Social Media Marketing, On-Page, Off-Page SEO, Affiliate Marketing, Automated Marketing, PPC, Public Relations.

Course Duration: 1.5 hours

Quiz: 1
Certificate: Yes, Get a course completion certificate from Great learning and share it across your social profiles like LinkedIn, on printed resumes, CVs, or other documents.

Course Syllabus:

• What is Digital Marketing?
• Why Digital Marketing?
• How To Do Digital Marketing?
• Types of Digital Marketing
• Content Marketing
• SEO SEM
• Social Media Marketing
• Affiliate and Automated Marketing
• Pay Per Click and PR
• Demo on SEO/SEM and Keyword Research

2. Hubspot Inbound Marketing

This Hubspot course on inbound marketing helps you to understand the core tactics of inbound marketing.

Course Duration: 3.25 hours
Quiz: 7

Certificate: Yes

Course Syllabus:

• Inbound Marketing Fundamentals
• Getting to Know Your Customer
• Creating Content for the Buyer’s Journey
• Developing a Content Distribution Strategy
• Understanding Behavioral Marketing
• Marketing Attribution and Experimentation
• Marketing Automation

3. AI in Digital Marketing – Great Learning

AI has changed the existing ways of doing business and is essential for growing your business. This course helps you to understand marketing strategy, AI-powered digital marketing.

Course Duration: 1 Hour

Certificate: Yes

Course Syllabus:

• What differentiates a machine from a human?
• What is Intelligence?
• What is Artificial Intelligence?
• Areas explored in Artificial Intelligence
• Scope of Artificial Intelligence
• What is Digital Marketing?
• Introduction to AI-Powered Digital Marketing
• Google RankBrain
• Chatbots
• Alexa for Marketing
• Personalized Product Recommendations
• Enhanced Shopping Experience
• AI-Powered Website Builders
• AI & Competitive Advantage

4. Digital Marketing Strategy – Forbes

This course on digital marketing strategy by Forbes helps in understanding marketing strategies and ethical marketing approaches.

Course Duration: 2-3 hours

Certificate: Yes but you can only receive certification behind the paywall

Course Syllabus:

• Creating digital marketing strategies
• Understanding the customer journey
• Digital SWOT analysis
• Learning ethical digital marketing

5. Facebook Blueprint

This course can help you to build your marketing skills across Facebook, Instagram, Messenger and WhatsApp.These courses are updated regularly and offer a range of beginner and intermediate courses across categories such as advertising, building awareness, generating leads, media buying, and much more.

Course Duration: 1-hour

Certificate: Yes

Content Marketing

What is Content Marketing?

Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.

Benefits of doing content marketing Course

Content marketing is the future of marketing. It is the most cost-effective and most efficient way to reach your audience. These below mentioned top online content marketing courses teach you how to create content that will be relevant and engaging for your target audience. You will learn how to build a content strategy, find the right content channels, and measure success.

Content marketing is a strategy that is used to create, publish, and distribute content with the intention of driving profitable customer action. Content marketing can be used to attract potential customers and retain current customers.

The benefits of content marketing are numerous and include:

– Increases brand awareness

– Generate leads

– Builds trust

– Enhances company image

– Increases website traffic

– Improves search engine rankings

Top 5 content marketing courses

These are the top 5 content marketing courses to learn in 2022

• Content Marketing Basics- Great learning Academy
• Content Marketing- Hubspot Academy
• Content Marketing Fundamentals – SEMRush
• Content Marketing- Linkedin Learning
• Content Marketing – emarketing Institute

Quick Review of Top 5 Content Marketing Courses

1. Content Marketing – Great Learning Academy

Why content marketing at great learning can be helpful?

There are many benefits of doing a content marketing course is a great learning academy. The most important benefit is that you will be able to learn the latest trends in content marketing and get insights from industry professionals. You will also get access to high-quality online courses, quizzes that can help you learn faster and better.

This free content marketing course designed by great learning helps you to understand the importance of advertising, user behaviour and content strategies.

Course Duration: 1 Hour

Quiz: 1

Certificate: Yes

Course Syllabus:

• Content Marketing Strategy
• Go to Tools for Content Marketing
• Branding Concepts via Content Marketing
• User Behaviour
• Content Marketing Strategy
• Content Editing

2. Hubspot Content Marketing

This course on content marketing helps you to understand the content creation framework, repurpose content and become a strong strategic content marketer.

Course Duration: 6 hours
Quiz: 11
Certificate: Yes
Course Syllabus:

• Content Creation Framework
• Planning Content Strategy
• Content Ideas
• Creating Quality Blog
• Content Repurposing
• Creating Topic Clusters
• Successful Video Marketing Strategy
• Guest Blogging Strategy
• How to Promote Content
• Analyzing the Content

3. Content Marketing Fundamentals- SEMRush

This course on content marketing fundamentals is designed by SEMRush academy, mainly focusing on the creative and data-driven style of marketing.

Course Duration: 2 hours

Certificate: Yes

Course Syllabus:

• Basics of Content Marketing
• Implement Content Marketing in Your Business
• Business Goals of Content Marketing
• Competitor Research
• Audience Research
• Audit Content
• Content Ideation
• Content Calendar
• Optimizing Your Content
• Content Creation
• Content Distribution
• How to Measure Content
• Advanced Content Tips

4. Content Marketing – Linking Learning

Linkedin Learning has created this course to scale up your content marketing strategy and to scale operations.

Course Duration: 1-2 Hours

Certification: Yes

Course Syllabus:

• Building Message Architecture
• Creating Compelling Stories
• Creating Effective Thought Leadership
• Growing and Engaging Your Audience
• Personalizing Content Experiences
• Scaling Content Marketing Operations
• Assessing Content Marketing

5. Content Marketing – Emarketing Institute

This content marketing course helps in understanding core content strategies, content optimization and distribution.

Course Duration: 2hours

Certificate: Yes, Once you’ve completed all of the lessons, you’ll be able to take a test and receive a certificate of completion, which will look great on your resume.

Difficulty Level: Beginners

Course Syllabus:

• Basics of Content Marketing
• Content Creation
• Content Optimization
• Types of Content
• Content Management
• Tools for Content Marketing
• Content Distribution
• Content Marketing Strategy

Conclusion

Digital marketing is a fast-paced industry. The skillset required to succeed in it is constantly evolving and changing. It is crucial for marketers to stay ahead of the curve and keep up with the latest digital marketing trends. In this way, they will be able to develop new skillsets and improve their current ones.

Digital marketing courses are an effective way to keep up with the latest digital marketing trends. Now that you know some of the best digital marketing courses are from industry experts. Actual hands-on is the only way to gain the most knowledge. As a result, the success of these courses will ultimately be determined by the skills which you exhibit while working in any company.